How to set up retargeting ads on facebook

Last Updated on 6 January 2025 by Stu Edwards

How many times have you seen an ad while browsing the internet to visit a site again and start your journey where you left off?

Probably loads!

These are most likely Google Display remarketing ads, and are very common as they are known for increasing brand awareness and conversions with the aim of steering users back to your site.

It’s commonly known that you need several interactions and touch points with a visitor to generate a successful sale or lead.

Competition, short attention spans, and tons of ads make it hard for your ideal customers to remember you after they’ve moved on with their day..

Across the Google Ads network of campaign types, Google Ads remarketing makes it easy for businesses to keep their product or services front of mind and reconnect with people who visited their websites and apps previously.

So, how to get started with remarketing?

Let’s find out!

Google Ads Remarketing: Definition

Google Ads Remarketing allows you to target people